In July 2015, Netflix embraced the meme culture that had given its company sexual undertones, by posting a GIF on their social pages from a comedic ‘seduction’ scene in Clueless, captioned ‘Netflix and chill? No, really.’ From there ‘Netflix and Chill’ memes went viral across social media.Īlthough ‘Netflix and Chill’ is a newly coined phrase the concept of inviting someone over to ‘hook up’ in such a metaphorical way, is not. After having been added to the Urben Dictionary, the phrase became increasingly subversive, picking up hints of sexual connotations until it had taken a complete social media-fuelled semantic drift, one which the company themselves weren’t afraid to be a part of.
The year 2015 was the main turning point for the phrase.
NETFLIX AND CHILL COSTUME FREE
But it’s also one that highlights a virtuous, wholesome society, free of innuendo where the teenage generation really did look forward to kicking back alone and watching TV. Xbox 360, PlayStation 3 we see the first documented use of the phrase ‘Netflix and Chill’ used in a tweet by a user ‘NoFaceNina’ that stated: “I’m about to log onto Netflix and chill for the rest of the night.” It’s a tweet that emulates a throwback-style social media post, one that ensures the world is informed of your every movement. Setting the scene of 2009, when Netflix had just been made available to stream from the main electronic devices i.e. Shockingly, Netflix has been around since 1997 when they were originally a Video and DVD rental company, competing with the likes of – flashback moment – Blockbuster before they went on to introduce a digital streaming service in 2007. Let’s start at the very beginning, the ‘Netflix and Chill’ origin story.
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